How to Get
Cited
by AI
The Guide to GEO, AEO and AI Search
By Terry French · Inventor of the Alpha Page
ChatGPT, Gemini, and Perplexity are answering your customers' questions right now. Most businesses don't appear in those answers — not because they're not good, but because AI can't read their data. This book fixes that.
Get early access when it drops
Every era has new rules.
The businesses that won each era were the ones who learned the new rules first.
Yellow Pages
Pay to be listed.
You bought a display ad in a physical directory. Bigger ad, more calls. The algorithm was your wallet.
Blue Links
Optimize to rank.
Search engines indexed websites. You built backlinks, wrote keyword-rich content, and chased the top ten results.
AI Citation
Structure to be cited.
AI models answer questions directly. They cite sources they can read. If your data is unstructured, you do not exist.
Eight chapters. No fluff.
Written by someone who built the product first, then wrote the book.
Big Search Energy
Yellow Pages, Blue Links, and Yellow Pages again. Every era of business visibility has a new rulebook. Here is the new one.
The Visibility Gap
Sending machines to do a human's job. Who is getting cited right now, who is getting skipped, and why the gap is widening every day.
The Energy Cost of AI Search
Unstructured search vs. structured search. The environmental and computational cost of AI models guessing about your business — and how structured data fixes it.
What Is GEO and Why It Matters
Generative Engine Optimization explained without the jargon. Finally.
What Is AEO and Why It Matters
Answer Engine Optimization is real, it is funded, and Fortune 500 companies are building entire teams for it.
The AI Visibility Gap in Financial Services
GEO and AEO for banks, credit card companies, insurance, and fintech. The highest-stakes category in AI search.
The AI Visibility Gap for Small and Disadvantaged Businesses
Apply what matters to your situation. The businesses with the most to gain are often the ones with the least structured data.
Alpha Search, Alpha Score, and Alpha Page
The step-by-step guide to running your diagnostic, reading your results, and building a structured AI profile every major model can read and cite.
Hi, I'm Terry.
I didn't set out
to write this book.
I set out to build an AI infrastructure startup.
I'm a US Army Signal Corps veteran with 20 years in IT and entrepreneurship. In the early summer of 2022, I built my first AI search product on a local rig with a 12GB GPU at a coworking space in San Antonio. I called it Prompt Search.
By 2026 it had evolved into Alpha Search and Alpha Page — a structured AI visibility profile that tells every major AI model exactly how to find, understand, use, and cite a business or product.
Somewhere between shipping the product and talking to customers — I realized the category needed a handbook. Not a think piece. Not a whitepaper. A plain-language guide that anyone can pick up and use.
That's this book.
Built from real work. Not theory.
www.alphapage.ai →
Terry French
Inventor of the Alpha Page
There are no expert
handbooks for this yet.
— A LinkedIn user, Head of Marketing & Brand Strategy
The GEO/AEO category is being defined right now. Get the handbook before your competitors do. Sign up for early access and be the first to know when How to Get Cited by AI — v1.0 drops.